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| If something about your social media feed feels familiar, you’re not imagining it. The Ice Bucket Challenge—yes, this one—is back. And this time, it’s being reimagined to raise funds for mental health causes, bringing 2014 energy to a very 2025 issue.
The updated challenge may coincide with May being Mental Health Awareness Month. But mental health has been in the zeitgeist for several years, particularly as Gen Zers come of age. As we noted in the last edition of Mind the Gap, Zoomers report worse health than other generations across all aspects, including physical and mental well-being. And Gen Zers are not shy about expressing their mental health needs. According to a recent survey, more than half of Gen Z workers said they would be willing to take a pay cut if it meant their employers prioritized mental health and well-being in the workplace. Most organizations offer some kind of well-being program, but many workers continue to feel overwhelmed.
Prioritizing employee mental health isn’t just altruistic. In addition to improving an individual’s health outcomes, it can increase employee productivity, reduce attrition, and boost the global economy. That’s particularly important for younger employees, since more than half of the mental health disease burden affects people under 40 years old, according to new analysis from McKinsey Partners Erica Coe and Kana Enomoto and coauthors. This means that the sooner individuals have access to interventions for mental health conditions, the better the outcomes on health, workplace engagement, and even the broader economy. Coe, Enomoto, and their coauthors note that every dollar invested in expanding mental health interventions could generate an economic return of up to $6 in global GDP growth.
While the report focuses on improving mental health at the country level, there’s plenty to be done in the private sector as well. To help improve employee mental health, an organization’s leaders can apply what’s known as “operational excellence” to their mental health offerings. Operational excellence is a framework used to streamline an organization’s operations, build flexibility, and foster continuous organizational improvement. Its tenets have been applied to everything from higher education to biopharmaceuticals.
Employers can take several actions to apply operational excellence to their mental health offerings. (Side note: While many of these ideas took center stage at the height of the pandemic, we also know they remain best practices today, especially as employees recalibrate to life back in the office.)
| | | | | | Create offerings with real value: In operations, systems are optimized to reduce waste and create stakeholder value. For mental health, that means replacing one-size-fits-all wellness programs with flexible resources employees can actually use—from teletherapy to mental health days and manager support guides. | | | | | | Make technology an asset: Research-based AI-powered mental health apps, pulse surveys that track team well-being, and bots that prompt employees to reflect or take breaks could all work together to improve employee mental health. When technology is used thoughtfully, it can help organizations scale support and offer real-time insights into how employees are doing. | | | | | | | | | |
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| | | —Edited by Alexandra Mondalek, editor, New York
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