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Featured insights

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Report

The ‘attention equation’: Winning the right battles for consumer attention

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The media industry has focused on the quantity of consumer attention rather than the quality, but use of the “attention equation” can begin to bridge that gap.
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Report
Europe’s moonshot moment: Fueling its tech ecosystem for scale
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Europe’s tech start-ups and scale-ups are gaining momentum. New research highlights the actions that could turn today’s...
The flow of data across a connected world.
Report
Technology, media, and telecom in Europe: The new growth engine or another decade of missing out?
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Europe’s TMT companies have stagnated relative to their peers’ growth in other regions. But several emerging battlegrounds...
A digital landscape of interconnected nodes and upward-pointing arrows, visualized in vibrant blue.
Article
The new economics of enterprise technology in an AI world
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Big changes in tech are presenting CIOs with a chance to modernize the economics of technology and productivity.
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Article - McKinsey Quarterly
The cost of compute: A $7 trillion race to scale data centers
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AI is fueling high demand for compute power, spurring companies to invest billions of dollars in infrastructure. But with future...

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Executive Voices

Michael Sugar headshot
Interview
Michael Sugar on the next frontier of brands and content
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The Oscar-winning producer, talent manager, and cofounder of Sugar23 talks about a new model for brands to become full-fledged...
A hand-drawn illustration of John Chambers. The drawing features precise lines and subtle shading, using black and white tones for face and blues for attire.
Podcast
Lead or lag: CEOs must embrace AI at full speed
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Renowned business leader John Chambers says AI disruption is this generation’s internet revolution.
A portrait of Vijay Anand Guntur shows him wearing a gray suit jacket and a white button down shirt, exuding confidence with his gaze. He has well-groomed salt-and-pepper hair and a mustache.
Interview
Future of tech services: Vijay Guntur on unlocking value through AI
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Companies are making big bets on AI. But it’s never just tech. It’s what you unlock with the tech.
Zeynep Inanoglu Ozdemir headshot
Podcast
Zeynep Inanoglu Ozdemir on marketing in product-led growth
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Zeynep Inanoglu Ozdemir, chief marketing officer at Atlassian, discusses the role marketing plays in engaging, nurturing, and...
Tamar Yehoshua headshot
Podcast
Tamar Yehoshua on product leadership in the age of AI
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Tamar Yehoshua, president of product and technology at Glean, discusses how to embrace AI, build features that matter, and lead...
Arnab Bose headshot
Podcast
Arnab Bose on AI’s impact on cybersecurity
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Okta’s Arnab Bose discusses a strategic and outcome-oriented approach for product managers of B2B products, how AI is affecting...

Tech Trends

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Survey
The state of AI: How organizations are rewiring to capture value
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Organizations are beginning to create the structures and processes that lead to meaningful value from gen AI. While still in...
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Article
AI infrastructure: A new growth avenue for telco operators
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Operators could provide the backbone for today’s AI economy to reignite growth. But success will hinge on effectively navigating...
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Article
How an AI-enabled software product development life cycle will fuel innovation
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AI has the potential to fundamentally transform the development of software products, increasing the pace of the process and...

New Capabilities

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McKinsey Direct
IT service providers and the hidden power of pricing
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The profit margins of IT service providers are under pressure. Pricing offers higher potential ROI than other margin improvement...
3D rendered communication towers with light lines ascending around them. The towers and lines are depicted in neon blues and purples against a dark background.
Article
Transforming telecom tech: How IT excellence drives innovation and cost efficiency
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New McKinsey benchmarking research shows what separates telecom tech leaders from laggards and how a strategic approach to IT...
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Report
Superagency in the workplace: Empowering people to unlock AI’s full potential
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Almost all companies invest in AI, but just 1 percent believe they are at maturity. Our research finds the biggest barrier to...

New Markets

A worker using a tablet computer to operate machinery.
Article
What it takes for industrial companies to unlock software value
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To generate growth from their software investments, industrial companies can adapt their go-to-market playbook.
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Article
Remember the future: The next frontier for African telcos
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A new era of growth awaits African telcos, but to reach the continent’s next 500 million users, operators will need bold,...
Futuristic central processor unit. Powerful Quantum CPU on PCB motherboard with data transfers.
Article
Silicon squeeze: AI’s impact on the semiconductor industry
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AI has generated explosive growth in the semiconductor industry, but only the top 5 percent of companies have benefited. How...
Data lake Big Data Warehouse Platform Analytics Technology
Article
Playing to win in B2B telecom
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Amid explosive demand for connectivity and digital solutions, four strategies can accelerate B2B telco growth. Knowing where...

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