Accelerating consolidation is reshaping the industry. Three imperatives could help companies better position themselves to be among the leaders of tomorrow.
The fitness and wellness industry is growing faster than most of its peers thanks to clear and plentiful tailwinds. For instance, our recent Future of Wellness report shows consumers are continuing to prioritize health and wellness: 84 percent of US consumers report that wellness is a top or important priority in their day-to-day life, and 56 percent are prioritizing wellness more than they did one year ago.1 We have been tracking both of these numbers since 2020, and both continue to increase.
Yet the industry finds itself at a turning point. Consolidation in fitness and wellness has been gaining considerable speed in recent years, and this trajectory appears set to continue.
What to make of these developments? Fitness executives need to recognize the shift in industry structure taking place and act with intent (one could also argue with urgency) or risk being left behind. Three imperatives—a differentiated value proposition, enhanced capabilities for greater competitive resilience, and a strategic focus to M&A and partnerships—will be critical to keep pace.
To read the full article, download the PDF here.
