Consumer Packaged Goods Insights
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Article
State of the Consumer 2025: When disruption becomes permanent
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Five years after the start of the COVID-19 pandemic, consumers’ crisis-era habits have lingered. Here’s what organizations can do to outcompete in the second half of the decade.
An update on US consumer sentiment: In response to tariffs, most consumers plan to adjust spending
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Consumer sentiment dropped precipitously as tariff news spread. Here’s the latest research from our ConsumerWise team.
An update on European consumer sentiment: Outlook holds, despite dismay abroad
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While US consumers closely tracked tariff news and were less optimistic about their economy, European optimism ticked up marginally,...
Eight tech-forward imperatives for consumer CTOs in 2025
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New technologies enable consumer companies to uplift skills, productivity, and value. But consumer tech leaders who don’t...
Leading European consumer goods with commercial excellence
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Europe’s consumer packaged goods industry players must achieve and scale commercial excellence to secure revenue, margin, and...
Podcast
Collection
McKinsey on Consumer and Retail Podcast: Insights from experts on business and management
McKinsey experts discuss the latest trends and the most pressing challenges for leaders in the retail and consumer-goods industries. Hear about the immediate and longer-term moves that matter most for business success. Topics covered include strategy, technology, marketing, operations, and organization.
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Article
The $2 trillion global wellness market gets a millennial and Gen Z glow-up
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Our latest Future of Wellness survey finds that distinct consumer segments are catalyzing demand for goods and services in six...
Podcast
How the sporting goods industry can turn uncertainty into opportunity
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A new report, Sporting Goods 2025, explores key themes that will shape the market and highlights consumer trends that...