Growth, Marketing & Sales Insights
Article
The CMO’s comeback: Aligning the C-suite to drive customer-centric growth
-
Marketing has slid to the back seat at many companies, resulting in a loss of customer focus. Bringing the chief marketing officer up front and aligning with the CEO and CFO can reignite sustainable growth.
71% of consumers expect companies to deliver personalized interactions—and three quarters will switch if they don’t like their experience.
Article
The evolution of commerce media: Navigating a new era in advertising
-
Commerce media networks are transforming digital advertising and changing how brand advertisers buy and optimize media. Our latest...
Blog Post
Grow or go: Why CEOs must act now
-
Economic shifts, disruptive tech, and changing customer preferences have made growth today’s business imperative. Leaders...
Interview
Consumers at the core: A conversation with Diageo’s Mark Sandys
-
Diageo’s chief innovation officer shares how the alcoholic-beverage maker refreshes growth through innovation, enabled...
Interview
Food beyond sustenance: A conversation with Mars’ Shaid Shah
-
The global president of Mars Food & Nutrition shares how the Mars business segment, containing some of the world’s...
Featured collection
Collection
The CEO Growth Imperative
A collection of insights and resources for how growth leaders drive and sustain growth outperformance.
Consumer and B2B sentiment
Consumer
Global surveys of consumer sentiment
Consumer optimism varies by country depending on what stage each country is in the coronavirus contagion cycle.
B2B
The “next normal” of sales and how to win
Through a series of recurring global surveys, we are tracking how customers’ expectations, spending, and behaviors change throughout the crisis, across multiple countries over time.